Scholars talk marketing

The Scholars' Club enjoyed a fascinating hour with marketer, Rachel Haynes.

Rachel, who has worked in the field for many years and now runs a marketing company in London, captivated the children with a really interesting session. She told the children – or Generation Z as they are called in the marketing world – how important it is for marketers to know lots about their target groups and how tricky it is to deal with their generation, especially as they can seemingly live without adverts; have a very short attention span and watch a lot of youtube and Netflix! 

Rachel showed us how a Marmite campaign worked by using a funny advert and emotion-reading software (Tasteface) which helped increase sales. Rachel also told us about the role stories have in marketing and advertising, illustrating this with an iphone tv advert. 

Adrian Downie
Director of Studies